“Good things doesn’t last for long but sometimes they really don’t last for really long”, maybe this what hit Samsung, just within few weeks after launching it’s latest flagship – Samsung Galaxy Note 7, sporting 5.7 – inch dual edge super amoled display, quad-core 64-bit (2.15 GHz dual + 1.6 GHz dual) processor, 4 GB ram, 64 GB internal storage expandable up to 256 GB using memory card, 12 MP dual pixel rear and 5 MP front camera, 3,500 mAh battery, water resistant and equipped with android 6.0 marshmallow. The company recalled its over 2.5 million devices worldwide, which leads to over to a total loss of $17 billion in market share.
What Just happen?
It’s appeared that the smartphone has an issue with it’s battery. Like all the smartphones are powered by lithium – ion batteries ( Non-replacing). Any defect in the battery leads to the phone’s overheating, which causes device to catch fire. Samsung is the largest lithium – ion battery manufacturer of the world, yet this is unknown to the company, where does it goes wrong.
Samsung confirms in September, that they fix the battery issue and they also equipped the phone with a green battery indicator to confirm the battery is safe to use. yet the replacement phones are continues to explode according to a report in New York Times.
How The Company Will Be Affected?
Samsung has a grand opening with its flagship phones S7 and S7 Edge leads to enormous profits and becomes a huge success in 2016, Note 7 was the next big thing which was supposed to continues the legacy and Samsung was expected to sell 14 million of these devices.
With reports of Note 7 catching fire in the replacement phones starting to arise, the company decided to halt the production which leads the company to suffer a total loss of $ 17 Billion in market share. Now Samsung cuts it’s profit estimates for third quarter by 2.6 trillion won or nearly $2.3 billion. Samsung has lost against Apple’s Iphone plus and Google’s premium Pixel and Pixel XL.
Aftermath
With the replacement Note 7 starting to burst off, the company provides each of the former note 7 users with S7 or S7 Edge as replacement, which further leads to a rise in the company’s losses. US Government ban customers to carry a Samsung series device inside of a plane.
The Next Big Thing
With the Samsung Note 7 is officially dead, the company is moving on to the next big thing. Samsung will bring the world’s first fully flexible and folding smartphone with the Samsung Galaxy X. The company is expected to launch a successor to the Galaxy S series in 2017 Q1 which will take place in MWC in Barcelona.
After The Note 7 meltdown, the company is focusing on the successor to it’s S series flagship device i.e. Samsung Galaxy S8. Samsung will launch two versions of Galaxy S8 codenamed Dream and Dream 2. The rumors are already in the market of an early release, with the specifications of the device.
Samsung Galaxy S8 : Specs
Samsung Galaxy S8 rumored to sport the curved edge display design on both Galaxy S8 and Galaxy S8 EDGE, with Gorilla Glass 5 back panel. It packs a 30-megapixel primary camera dual lenses on the rear and a 9-megapixel front shooter for selfies . The device will run on android 7.0 nougat and powered by 4200 mAh non-removable Li-ion Battery with support for both fast and wireless charging.
S8 packs 64 GB and 128 GB of internal storage which can be expanded upto 256 GB using memory card powered by a 3.2 GHz octa-core Snapdragon 830/3 GHz Exynos 8895 processor with 6 GB of RAM and it will be water and dust resistant.
Samsung always brings new features to its flagship phones, we have seen it with S5 when it comes with a heartbeat sensor and Note 4 with a fingerprint scanner, S8 rumored to sport with an iris scanner, a mini projector, Smart glow (like on J2), dual front facing speakers and a USB Type-C port on the board.
The Device will be available for £500 (US$600).